Monthly Archives: October 2015

Secure, Simple and Smart Brand Protection and Consumer Engagement Platform

Authentic Vision’s secure labeling and smartphone authentication program is an integral element of the Premium HDMI Cable Certification Program. The unique labels provided by Authentic Vision provide consumers with the assurance that they are purchasing Premium High-Speed HDMI Cables or Premium High-Speed HDMI Cables with Ethernet that have been certified to meet the highest performance standards established by HDMI Licensing, LLC, and not a counterfeit knock-off.

A unique label manufactured and controlled by Authentic Vision will be incorporated into the product packaging of each cable that has been certified. The Authentic Vision label can be recognized by the patented combination of an encrypted QR code and a security feature in the QR code’s center.

hdmi-qr-code

The secure fingerprint is a unique, randomized hologram, which works much like a fingerprint. Together with other on- and offline security measures, this individualized label ensures that it cannot be reproduced. Each label has its own unique identifier, thereby allowing products to be traced, identified and authenticated down to the individual item.

Consumers can authenticate products in a matter of seconds using their smartphone (Android/iOS) and the dedicated HDMI branded Verification App. After scanning an authentic label, consumers will get the confirmation “authentic” together with details about the product.

Authentic Vision’s secure non-reproducible label allows the consumer to establish a secure communication channel between consumer and cable brand owner. This secure, simple and smart communication channel allows the brand to share product information, or can enable single-scan cable registration without hassling with serial numbers.

About Authentic Vision:

Authentic Vision is an international operating company specialized in brand protection and secure consumer engagement solutions. In collaboration with the World Customs Organization and supported by Dolby Ventures, Authentic Vision contributes to a secure environment. The unique solution represents not only a secure tool to authenticate products, but also a reliable way to connect brands and consumers for a trustful and long lasting relationship.

For more information please visit www.AuthenticVision.com

Authentic Vision GmbH
Jürgen Mathwich
COO, Founder

 

 

 

 

By | October 8th, 2015|HDMI Adopters, HDMI Cables|0 Comments

Premium High Speed HDMI Cable Program Launches

HDMI® Licensing, LLC is pleased to announce the official launch of a brand new testing program for Adopters called the Premium HDMI Cable Certification Program. The is a proactive initiative designed to help ensure that consumers, who connect their devices with these cables, will be able to leverage the full capacity of HDMI High Speed Cables; particularly when viewing the new generation of feature-rich 4K/UltraHD content that is becoming more readily available.

This program allows Adopters to further differentiate their HDMI cable offerings from cable products from manufacturers who do not adhere to the HDMI Specification.

Program Overview:

  • This program includes best-practices design notes, as well as an expanded set of cable testing requirements. These tests are in addition to the standard certification tests that all High-Speed HDMI cables must pass.
  • This is an optional program for HDMI Adopters to design and certify that their High-Speed HDMI Cables that are compliant with the current HDMI Specifications, to ensure that they provide the optimum performance that’s needed for 4K/UltraHD content.
  • Under this program, Participants will test their HDMI cables at an HDMI Authorized Testing Center (ATC) to certify that their HDMI cables can reliably support the full 18Gbps bandwidth of the HDMI 2.0a Specification, which is what is typically needed for the most advanced video formats such as 4K/UltraHD, a wide color gamut, and High Dynamic Range (HDR).
  • The Program also incorporates brand new testing guidelines for EMI (Electromagnetic Interference) levels to minimize unwanted interference with wireless signals in today’s connected devices. This is new set of tests that historically have not been required in certifying HDMI cables within the HDMI Authorized Testing Centers.
  • Cables that meet the testing requirements and are registered with HDMI Licensing, LLC, can be branded and promoted as Premium High-Speed HDMI Cables or Premium High-Speed HDMI Cables with Ethernet.
  • Given the need for increased protection against counterfeit cables, we are taking proactive steps to reduce the risk of counterfeiting by making available a tamper-proof, anti-counterfeit label that Adopters can incorporate into the product packaging for these new HDMI products.
  • Consumers shopping for these new Premium High Speed HDMI Cables will find that approved cables carry a unique anti-counterfeit label to clearly differentiate them from other HDMI cables. (See the sample) Combined with a downloadable mobile app that scans the label, this labeling allows manufacturers, distributors, retailers and consumers to validate the authenticity of Premium High Speed HDMI Cables.
  • Border patrol and customs agencies around the world responsible for policing counterfeit products can use this anti-counterfeit technology to prevent counterfeit and unlicensed products from reaching the market.
  • HDMI Adopters who wish to participate in this new program can sign up via the HDMI Adopter extranet, and participating HDMI ATCs are ready to accept cables for testing.

For additional information on the Premium High-Speed HDMI Cable program, please click here.

By | October 5th, 2015|HDMI Adopters, HDMI Cables, HDMI In the News|0 Comments